The Ultimate Guide to Making YouTube Shorts People Will Want to Watch

Are you ready to create YouTube Shorts that’ll leave viewers wanting more? Get excited because we’re about to dabble in the world of Shorts and turn you into a master of this rapidly growing medium! In this ultimate guide, I’ll not only provide valuable insights, but also share real-life examples and advanced techniques to help you create Shorts that shine.

Let’s jump right in!

An Overview of YouTube Shorts and Factors for Success

YouTube Shorts are short-form videos (up to 60 seconds) designed for quick entertainment or information. To create successful Shorts, it’s crucial to consider the following factors:

1. Quality: High-quality video and audio will keep viewers engaged.
2. Purpose: Your Short should deliver value, whether through humor, inspiration, or education.
3. Frequency: Posting consistently helps establish your unique brand and increases your chances of discovery.

Why Some YouTube Shorts Fall Short

Some Shorts don’t perform well due to poor quality, lack of engagement, or unclear purpose. To illustrate this, let’s look at two creators. Creator A’s Shorts lack focus and have poor audio quality, while Creator B’s Shorts are well-lit, engaging, and deliver valuable information. It’s no surprise that Creator B’s Shorts consistently outperform Creator A’s.

Optimal Posting Frequency, Length, and Hashtags for YouTube Shorts

When it comes to posting frequency, aim for at least once a day or a few times a week. Consistency is key! As for length, 15-30 seconds is the sweet spot, but don’t be afraid to go up to a minute if your content warrants it. To get discovered, use relevant hashtags in your video description, but don’t overdo it. Stick to a handful of targeted hashtags for maximum impact.

Now, let’s get into a step-by-step guide on creating better YouTube Shorts.

Step 1: Plan Your Content Like a Pro

Take inspiration from creators like Zach King, who is known for his mind-bending Shorts. Plan your content meticulously, focusing on a clear message or story. Use a script or outline to ensure your Short remains concise and captivating.

Step 2: Equip Yourself for Success

While a smartphone is often enough, investing in a tripod, external microphone, and lighting (like a simple ring light) can make a world of difference in your video quality. Just check out the crystal-clear visuals and audio in Dude Perfect’s Shorts.

Step 3: Record Your Short with Pizzazz

Capture your audience’s attention within the first few seconds, maintain high energy throughout, and vary your shots for visual interest. Take a cue from Dhar Mann, who consistently engages viewers with powerful storytelling and dynamic shots.

Step 4: Edit Like a Pro

Use video editing apps like InShot or Adobe Premiere Rush to refine your Short. Experiment with advanced techniques, such as creative transitions, split screens, or animated text overlays, to make your content stand out.

Step 5: Optimize Your Short for Discovery

Craft a catchy title, write a compelling description with relevant hashtags, and design an eye-catching thumbnail. For inspiration, look at Charli D’Amelio’s Shorts, which often feature engaging titles and vibrant thumbnails.

Step 6: Engage with Your Audience Like a Boss

Engagement is everything! Respond to comments, ask for feedback, and encourage users to like and share your content. Building a loyal community is crucial for growing your YouTube Shorts channel. Just look at how MrBeast consistently interacts with his fans, creating a dedicated fanbase.

Visualize Your Way to Success

To demonstrate the concepts we’ve discussed, consider incorporating visuals or screenshots in your Shorts. For example, showcase a side-by-side comparison of a poorly executed Short versus a top-notch one, or provide examples of effective thumbnails and engaging titles. This will help viewers better understand the importance of quality and optimization.

Advanced Techniques to Stand Out

Take your YouTube Shorts to the next level by exploring creative editing techniques, innovative storytelling methods, or unique approaches to engaging your audience. For instance, you could use stop-motion animation, develop your signature style, or create interactive Shorts that encourage viewers to participate in challenges or polls.

In Conclusion: Unleash Your YouTube Shorts Potential

We’ve covered the essentials of creating captivating YouTube Shorts that people will want to watch. By planning your content, using the right equipment, recording with enthusiasm, editing like a pro, optimizing for discovery, and engaging with your audience, you’ll be well on your way to Shorts stardom. Now, it’s time to put these tips and techniques to work and start creating your own amazing YouTube Shorts. Go out there and shine!

And if you feel so inclined, drop me a sub on the ‘Tube where I post Shorts on the reg – granted, they’re not nearly as cool as any of the ones from the creators I’ve mentioned in this post.

Tony Simons

Tony has a bachelor’s degree from the University of Phoenix and over 11 years of writing experience between multiple publications in the tech, photography, lifestyle, and deal industries.