Trust is the only currency that matters. Partnerships can provide access and discounts, but they do not provide editorial control.
The rules of engagement
The partnership
I work with brands that fit the audience. Early access and exclusive codes are useful; control over the review is not part of the deal.
The promise
Partnerships never dictate scores or conclusions. If a supplied product is bad, the coverage says so.
The money
Affiliate links and codes may generate a commission at no extra cost to the reader. Cash does not purchase positive coverage.
The final word
Every review is based on real use rather than a brand’s marketing points.
Why partner at all?
Speed
Earlier access can make useful coverage available when people are actually deciding what to buy.
Savings
Partners sometimes provide legitimate coupon codes that reduce the reader’s price.
Support
Direct engineering contacts can resolve product bugs faster than ordinary support channels.
Are you a brand?
If the product is good and the team is prepared for honest, unfiltered feedback, get in touch.