The Very Best Amazon Black Friday 2025 Deals You Can Grab Right Now

Amazon did not wait for Black Friday to flip the switch this year. The best Amazon Black Friday 2025 deals are already live, and a lot of them are genuinely good, not “5 dollars off a no-name gadget” good. This guide is a curated snapshot of the best Amazon Black Friday 2025 deals live right now, based on real price drops and products I would actually recommend. Prices can move fast, so always double-check the current total before you checkout.

Editor’s picks: the 11 best Amazon Black Friday 2025 deals right now

These are the deals worth building a cart around. If you only skim this article, start here.

1. Apple 13-inch MacBook Air (M4, 2025)

If you have been waiting to upgrade your laptop, this is the headline deal of Amazon’s Black Friday sale.

• Why it is good: Apple’s 2025 MacBook Air with the M4 chip is light, quiet, fast, and built for all the new Apple Intelligence features. It is the sweet spot for students, creators, and anyone living in the browser most of the day.
• What to know: The deal usually applies to the 13-inch base configuration with 256 GB storage and 16 GB unified memory, which is plenty for everyday work and light creative use.
• Why buy now: Multiple trackers are calling this an all-time low price, and Apple laptops historically do not stay this cheap for long.

Lowest Price Ever

Apple MacBook Air 13-inch (M4 Chip)

The latest 2025 model with the powerful M4 chip, 16GB of unified memory, and built for Apple Intelligence—now at a record-low price.

• Supercharged by M4: Blaze through workflows with Apple’s latest 3nm chip technology for faster performance and AI tasks.
• 16GB Unified Memory: Now standard on the base model, ensuring smooth multitasking and future-proofing.
• Ultra-Portable: Stunning 13.6-inch Liquid Retina display in a silent, fanless design that lasts up to 18 hours.

$999 $749

View Deal on Amazon

2. Apple AirPods 4 (standard model)

These are the new entry-level AirPods, and Amazon has already slashed the price for Black Friday.

• Why it is good: You get Apple’s H2 chip, Personalized Spatial Audio, and much better comfort than older AirPods, all in the classic open-ear fit.
• What to know: This is the non-ANC version, so you still hear a bit of the outside world, which is great for walking, office use, or people who hate feeling “plugged up.”
• Why buy now: Current pricing is the lowest we have seen so far for AirPods 4, making them a no-brainer gift for anyone in the Apple ecosystem.

Best Value Earbuds

Apple AirPods 4

The redesigned open-ear fit powered by the H2 chip, delivering massive sound improvements and clearer calls without the Pro price tag.

• Next-Gen Sound: Powered by the Apple H2 chip for superior audio quality and Voice Isolation for crystal-clear calls.
• All-Day Comfort: A refined contour ensures a secure and comfortable fit for a wider range of ear shapes.
• Seamless Control: Includes Personalized Spatial Audio with dynamic head tracking and the new USB-C Charging Case.

$129 $69

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3. Apple AirPods 4 with Active Noise Cancellation

If you like the idea of AirPods 4 but want real noise cancellation, this is the version to watch.

• Why it is good: You get Adaptive Audio, ANC, Transparency Mode, and that same H2 chip, so they slide nicely into the Apple ecosystem with features like quick pairing and audio sharing.
• What to know: These are still stem-style buds with a more open fit, just with way more control over what you hear.
• Why buy now: The ANC version usually costs a decent chunk more, so Black Friday pricing helps close the gap between this and the base AirPods 4.

Noise-Cancelling Upgrade

Apple AirPods 4 (ANC)

A breakthrough in open-ear design, now featuring Active Noise Cancellation to silence the world around you without ear tips.

• Open-Ear ANC: The first of its kind to offer powerful Active Noise Cancellation in a comfortable, non-intrusive fit.
• Adaptive Audio: Automatically blends Transparency mode and ANC based on the noise levels of your environment.
• Smart Case: The USB-C charging case is the smallest in the industry and includes a speaker for Find My tracking.

$179 $99

View Deal on Amazon

4. Apple AirPods Pro 3

If you want the full-fat AirPods experience, AirPods Pro 3 are the play.

• Why it is good: Top-tier active noise cancellation, better ear tips, and Apple’s most advanced audio features. These are the AirPods you want for travel, loud offices, and long work sessions.
• What to know: You still get a MagSafe USB‑C charging case, ear tips in multiple sizes, and tight integration with iPhone, iPad, and Mac.
• Why buy now: This is one of the first big discounts on AirPods Pro 3 since launch, and they rarely stay on sale for long.

The Pro Standard

Apple AirPods Pro 3

Apple’s flagship earbuds return with smarter noise cancellation, enhanced acoustic architecture, and all-day comfort for the most demanding listeners.

• Pro-Level ANC: Delivers the most powerful active noise cancellation in the lineup, effortlessly silencing loud environments.
• Adaptive Transparency: Intelligently filters external sounds, allowing you to hear the world when needed without removing your buds.
• Customizable Fit: Includes multiple sizes of silicone ear tips for an acoustic seal that locks in sound and keeps the earbuds secure.

$240 $220

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5. Apple Watch SE (3rd Gen, 40 mm GPS)

If you want an Apple Watch without spending Apple Watch Series 11 money, the SE is the obvious move.

• Why it is good: You still get fitness tracking, sleep tracking, heart rate monitoring, high/low heart rate alerts, Crash Detection, and tight iPhone integration.
• What to know: The SE skips some of the more advanced health sensors, which most people never use anyway, and focuses on the essentials.
• Why buy now: Black Friday pricing routinely pushes the SE into “impulse upgrade” territory, especially for first-time Apple Watch buyers.

Budget Smartwatch King

Apple Watch SE 3 (GPS 40mm)

The 2025 refresh brings the features you actually want—like an Always-On Retina display and the powerful S10 chip—to Apple’s most affordable watch.

• Always-On Display: For the first time on the SE, see your time and metrics at a glance without raising your wrist.
• Flagship Speed: Powered by the new S10 SiP (the same chip in the Series 10) for faster Siri, smoother animations, and future-proofing.
• Advanced Health: Now includes Sleep Apnea notifications and wrist temperature sensing for deep insights into your sleep and overall vitals.

$249 $199

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6. Sony WH‑CH520 wireless on-ear headphones

If you just want solid wireless headphones that do not suck and do not cost a fortune, this deal hits the sweet spot.

• Why it is good: Lightweight on-ear design, surprisingly good sound for the money, and battery life rated up to 50 hours.
• What to know: There is no active noise cancellation here, but for podcasts, music at home, or commuting with some awareness, they are great.
• Why buy now: The Black Friday price often drops under the “throw in the cart” threshold, which is wild for a recognizable brand like Sony.

Under $40

Sony WH-CH520 Wireless On-Ear Headphones

Lightweight, all-day wireless headphones with 50-hour battery life and surprisingly good sound for well under $40.

• On-ear design that is light, compact and comfortable enough to wear for full workdays or long commutes.
• Up to 50 hours of battery life on a single charge, plus quick-charge for a fast top up when you are low.
• Customizable sound via the Sony Headphones app, with multipoint Bluetooth to juggle phone and laptop.

$58 $38

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7. Amazon Fire TV 40-inch 2‑Series HD smart TV

This is the classic “bedroom TV” deal: not 4K, not fancy, just cheap and easy.

• Why it is good: Built-in Fire TV, Alexa voice remote, and a 40-inch 1080p panel that is perfect for smaller rooms, offices, dorms, or kids’ spaces.
• What to know: This is not a home theater centerpiece; it is an affordable second TV that still has all the big streaming apps.
• Why buy now: Black Friday pricing has pushed this down to a point where upgrading an ancient LCD is an easy call.

Best Budget TV Deal

Amazon Fire TV 40″ 2-Series

A feature-packed smart TV that brings 1080p HD picture quality and the full Fire TV experience to any room without breaking the bank.

• High Definition: Supports 1080p HD, HDR 10, and HLG to bring your favorite movies and shows to life with vibrant clarity.
• Smart & Simple: Instant access to over 1 million movies and episodes via Netflix, Prime Video, Disney+, and more directly from the home screen.
• Alexa Voice Remote: Just press and ask Alexa to find content, control your smart home, or check the weather.

$249 $149

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8. Amazon Fire TV Stick 4K (latest generation)

If you already like your TV but hate its built-in smart features, this is the fix.

• Why it is good: 4K HDR streaming, Dolby Vision support on compatible TVs, and a snappier quad‑core processor that makes Netflix, Prime Video, and YouTube feel smoother.
• What to know: You get the Alexa Voice Remote in the box, so you can search across apps with your voice instead of pecking out titles on a remote.
• Why buy now: During Black Friday, the Fire TV Stick 4K usually drops to a “just get two” price, and it is one of the easiest upgrades you can make.

Best 4K Streaming Deal

Amazon Fire TV Stick 4K (2nd Gen)

The newest model upgraded with Wi-Fi 6 for smoother streaming and AI-powered search that lets you find movies by plot, character, or quote.

• Cinematic 4K: Watch in vibrant Ultra HD with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
• Smarter AI Search: Can’t remember the title? Just ask Alexa to find content by describing the plot (e.g., “movies about time travel”).
• Next-Gen Performance: Now features Wi-Fi 6 support for reduced buffering and 30% faster app launches than the previous generation.

$50 $25

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9. Amazon Kindle Colorsoft (16 GB)

If you read comics, graphic novels, or anything with illustrations, Kindle Colorsoft is the e‑reader you actually want.

• Why it is good: Color e‑ink, adjustable warm light, and the usual Kindle ecosystem perks, like long battery life and access to Kindle Unlimited.
• What to know: The display is still easier on the eyes than a tablet, and color really matters for kids’ books, magazines, and art-heavy titles.
• Why buy now: This is a newer device, so Black Friday is one of the first times it has dropped meaningfully below list price.

Save $20

Amazon Kindle Colorsoft 16 GB (Newest Model)

A color Kindle that finally lets comics, kids’ books and magazines pop, without giving up that easy-on-the-eyes e-ink vibe.

• Color e-ink display that’s made for comics, graphic novels and richly illustrated books.
• 16 GB of storage for a big library of ebooks, comics and offline downloads.
• Adjustable front light and long battery life so you can read comfortably day or night.

$170 $150

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10. Ninja Foodi 4‑in‑1, 8‑quart 2‑basket air fryer

Black Friday is basically air fryer season, and this one is still the multitasking champ.

• Why it is good: DualZone technology lets you cook two different foods at once in separate 4‑quart baskets, with independent time and temperature.
• What to know: The 4‑in‑1 modes cover Air Fry, Roast, Reheat, and Dehydrate, so you can do everything from wings and fries to jerky and leftover pizza.
• Why buy now: Ninja gear tends to sell out at the deepest discounts, and this model often gets one of the best percentage cuts of the year.

Black Friday Pick

Ninja Foodi 4-in-1 8-Quart 2-Basket Air Fryer

A big, family-sized air fryer with two independent baskets so you can cook mains and sides at the same time without juggling the oven.

• DualZone Technology with two 4-quart baskets so you can air fry two different foods at once.
• 4-in-1 functions: Air Fry, Roast, Reheat and Dehydrate for everything from wings to veggie chips.
• Smart Finish lets both baskets finish cooking at the same time, even with different temps and times.

— $193

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11. Beckham Hotel Collection pillows (set of 2, queen)

Yes, pillows absolutely count as tech adjacent when you are this tired.

• Why it is good: These down-alternative pillows are a long-time Amazon favorite, with a soft but supportive feel that works for most sleeping positions.
• What to know: The queen set of two is usually the value play, and they are machine-washable, which is a must.
• Why buy now: Black Friday usually brings one of the best prices of the year on these, and they are an easy upgrade for a guest room or your own bed.

Save $38

Beckham Hotel Collection Bed Pillows (Set of 2)

A crowd-favorite pillow set that feels hotel-level plush but still has enough support to work for most sleeping positions.

• Standard/Queen size pillows, sold as a set of two for updating your bed or a guest room in one shot.
• Down-alternative style fill designed to feel soft and plush while still offering balanced support.
• Machine-washable construction so you can refresh them instead of babying them with special care instructions.

$80 $42

View Deal on Amazon

Best Amazon Black Friday 2025 deals by category

If you want to shop more strategically, here is how I would think about the best Amazon Black Friday 2025 deals by category.

Best Apple deals on Amazon right now

If you are even mildly invested in the Apple ecosystem, Black Friday is the time to stack a few upgrades at once.

From this list, the standouts are:

• MacBook Air M4 if you need a new laptop that will survive years of OS updates without feeling slow.
• AirPods 4 or AirPods Pro 3 depending on how much you care about active noise cancellation.
• Apple Watch SE (2nd Gen) if you want the Apple Watch experience without going all‑in on the flagship.

The nice thing about Amazon is that different colors and configurations go on sale at slightly different times, so if your first-choice color is not discounted, always click through and check the others.

Best TV and streaming deals

For most people, the Fire TV 40-inch 2‑Series is the easy bedroom or office pick. Pair it with a Fire TV Stick 4K if you have an older 4K set that needs a brain transplant.

If you want something larger, keep an eye on Amazon’s other Fire TV 4‑Series and Omni models, which usually get aggressive Black Friday discounts too. They change often, so rather than listing every temporary price here, I recommend:

• Deciding what size you actually want.
• Filtering for 4K and HDR support.
• Checking reviews for panel quality instead of just trusting a single star rating.

Best smart home and Alexa deals

Amazon almost always puts its own devices on sale for Black Friday, and 2025 is no exception.

One easy win from this list:

• Echo Pop: a compact smart speaker that drops to a very low price and is perfect for bedrooms, kitchens, and dorm rooms.

Check the Echo Pop smart speaker on Amazon

If you are just starting a smart home, picking up one or two Echo devices during Black Friday is a cheap way to test the waters without remodeling your whole house around it.

Best home and kitchen deals

For home and kitchen upgrades, I would prioritize:

• Ninja Foodi 4‑in‑1 air fryer for everyday cooking.
• Beckham Hotel Collection pillows for sleep.

These are the kinds of upgrades that you feel every single day, which is often a better use of money than another random impulse gadget.

How to get the most out of Amazon’s Black Friday 2025 sale

A few quick tips so you actually win Black Friday instead of panic‑buying:

1. Price check before you brag about the deal

Black Friday marketing loves to quote “was” prices that almost never existed in the real world. Before you pull the trigger on a big purchase, it is worth checking a price history tool like camelcamelcamel or Keepa to see if the current price is actually special.

You do not have to obsess over this for a 30 dollar speaker, but for laptops, TVs, and phones, it pays off.

2. Watch for limited-time Lightning Deals

Some of Amazon’s best Black Friday 2025 deals are Lightning Deals with timers and quantity limits. They show up heavily during Black Friday week, then vanish.

If you see a Lightning Deal on something you already planned to buy, do not wait. If it is a random gadget you have never heard of, you can probably skip it.

3. Be flexible on colors and storage sizes

On Apple gear especially, one color or capacity will often be significantly cheaper than the others. If you do not care whether your AirPods case is white or a slightly different white, choose the cheaper one.

Same story for storage on things like Fire TV Sticks and some tablets. If you mostly stream, you probably do not need the highest-capacity version.

4. Plan your upgrades instead of doom‑scrolling

The easiest way to overspend during Black Friday is to just scroll deals with no plan. A better approach:

1. Make a short list of things you actually want to upgrade in the next year.
2. Check those categories first: laptop, headphones, TV, smartwatch, kitchen gear.
3. If a genuinely good deal appears, grab it and close the tab.

Anything that is not on your list has to be aggressively cheap to earn a place in your cart.

FAQ: Amazon Black Friday 2025

When does Amazon’s Black Friday 2025 sale end?

Amazon has turned Black Friday into more of a “Black Friday week,” and in 2025 the main wave of deals runs through the weekend into Cyber Monday. Some prices will extend beyond that, but the best discounts often disappear by the end of Cyber Monday.

Are these the absolute lowest prices of the year?

Often, yes, but not always. Laptops, TVs, and headphones see some of their best prices of the year during Black Friday, especially on Amazon. That said, there are sometimes similar deals during Prime Day or back‑to‑school sales.

If the price looks good and you were already planning to buy, waiting for a theoretical future discount usually is not worth the stress.

Do I need Amazon Prime to get these deals?

You do not always need a Prime subscription, but many of the best Amazon Black Friday 2025 deals are Prime‑exclusive or offer faster, free shipping for members. If you do not have Prime, you can usually start a free trial during Black Friday week.

If you are reading this on Black Friday or later and a deal looks dead, hit refresh on the category pages. Amazon rotates new deals in all weekend, and the exact product that is discounted can change hour by hour.

Now that I have your attention, be sure to check out my Deals section for more chances to save!