The New ChatGPT Shopping Feature Is Here: Here’s How to Use It

If you’re wondering how to use ChatGPT shopping feature, this guide will walk you through everything you need to know. OpenAI has added a powerful shopping assistant to ChatGPT, and it’s a simple, helpful way to find, compare, and buy products—all in a conversational format.

Whether you’re using the ChatGPT app or web browser, you can access this feature without a Plus subscription. Let’s go over how to use ChatGPT shopping feature so you can shop smarter.

What Is ChatGPT’s Shopping Feature?

It’s a built-in tool powered by GPT-4o that turns ChatGPT into a shopping assistant. You can ask questions like “What’s the best smartwatch under $200?” or “Recommend a quality standing desk”, and ChatGPT will generate a list of products with:

• Images
• Key features
• Price ranges
• Ratings or review summaries
• Links to buy from major retailers

There are no paid placements or affiliate ads. The results are AI-generated and based on publicly available data.

Do I Need GPT-4o or ChatGPT Plus?

You don’t need to pay anything to use it. As of 2025, GPT-4o is the default model available to all users (including free accounts). Just make sure you’re using GPT-4o or GPT-4o-mini in your current session.

How to Use ChatGPT Shopping Feature in a Browser

Here’s how to use ChatGPT shopping feature in your web browser:

1. Visit chat.openai.com
2. Make sure GPT-4o is selected in the top menu
3. Type a shopping question like:
   • “Show me wireless earbuds under $100”
   • “What’s a good 4K monitor for photo editing?”

ChatGPT will display product cards or a carousel, often with helpful tags like “Budget-friendly” or “Most popular.” Click a product to see more info or shop directly.

How to Use ChatGPT Shopping Feature in the App

The process is basically the same on mobile:

1. Open the ChatGPT app for iOS or Android
2. Choose GPT-4o (tap the model name at the top if needed)
3. Ask your shopping question as naturally as you would in a conversation

Swipe through results, tap to explore more details, and use follow-up questions to refine the suggestions.

Smart Shopping Tips

• Be specific. Mention budgets, features, or brands you like.
• Use comparisons. Follow up with “Which has better battery life?” or “Which is the lightest?”
• Ask for updates. Want more options? Just say “show me more.”
• Verify prices. ChatGPT pulls real-time info, but product listings may shift fast.

Where Is This Feature Available?

The shopping tool is live worldwide, even for guest users. Memory-based personalization isn’t yet available in the EU and UK due to regional regulations, but the shopping feature itself is accessible.

Final Thoughts

Now that you know how to use ChatGPT shopping feature, you can cut through the clutter of traditional search and get tailored recommendations instantly. It’s a faster, cleaner way to shop—and you don’t need to open 10 tabs to compare prices.

So go ahead—give it a try next time you’re shopping for something. ChatGPT’s got you.

Want more helpful tech guides? Visit Tony Reviews Things for more AI tools, smart shopping tips, and product reviews.

Tony Simons

Tony has a bachelor’s degree from the University of Phoenix and over 14 years of writing experience between multiple publications in the tech, photography, lifestyle, and deal industries.